Recent Posts
Here are 7 tips to help you improve your blog writing skills from an article I wrote for RIS Media.
One of the most difficult tasks faced by new bloggers is learning to write in a manner appropriate to the medium. Here are seven tips to help you improve your blog copywriting skills:
1. Write Informally and Conversationally
You're not writing a formal article or essay. You're speaking from your
heart as much as your head and often conveying emotion as much as
reason. To one degree or another that's exactly how a blog post should
be written, as if you are writing to a friend.
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Posted May 21, 2007 4:23:35 PM
Does the world really need another blog conference? That's a question
some veteran bloggers have raised due to their prevalence on the
business landscape. However, most are not real estate bloggers and have
little clue as to the eruption of blogging taking place within this
industry.
[more]
Posted April 19, 2007 6:56:02 AM
The internet is fragmenting the delivery of media, marketing and
communication. Existing legacy channels are not engaging readers,
prospects, consumers, employees and customers with the same efficiency
as new methods. Consumers are increasingly tuning out traditional
advertising and are turning to new communication channels to fill the
void.
[more]
Posted April 17, 2007 4:37:05 PM
One chapter of our book,
Realty Blogging,
covers the use of blogs as a means for internal communications. I'm
thinking of real estate associations, large brokerages, and franchises.
How do they communicate effectively with members and stakeholders,
particularly when those members live in disperate locations obfuscating
their ability to meet face-to-face.
[more]
Posted January 28, 2007 11:07:47 AM
This post comes as the result of an answer to a comment left by a
reader named Robert. He thanked me for the answer and suggested that in
addition to emailing it to him, I answer via the blog. So, here is my
answer for all to see.
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Posted January 28, 2007 10:48:16 AM
I wrote a series of articles on the subject of realty blogging for
RIS Media's
Real Estate magazine. Unless you
subscribe to the magazine you may not have seen them. We have
permission to use any previously published material, so I've decided to
collectively archive them for your reading pleasure. Here's the
first...
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Posted January 23, 2007 11:24:46 AM
;)
